P2P Foundation » Blog Archive » Crowdsourced curation, reputation systems, an... - 0 views
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A good example of manual curation vs. crowdsourced curation is the competing app markets on the Apple iPhone and Google Android phone operating systems.
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Apple is a monarchy, albeit with a wise and benevolent king. Android is burgeoning democracy, inefficient and messy, but free. Apple is the last, best example of the Industrial Age and its top-down, mass market/mass production paradigm.
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They manufacture cool. They rely on “consumers”, and they protect those consumers from too many choices by selecting what is worthy, and what is not.
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systems that allow crowdsourced judgment to be tweaked, not to the taste of the general mass, which produces lowest common denominator effects, but to people and experts that you can trust for their judgment.
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Important for me though, is that they don’t just take your social graph as is, because that mixes many different people for different reasons, but that you can tweak the groups.
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“This is the problem with the internet! It’s full of crap!” Many would argue that without professional producers, editors, publishers, and the natural scarcity that we became accustomed to, there’s a flood of low-quality material that we can’t possible sift through on our own. From blogs to music to software to journalism, one of the biggest fears of the established order is how to handle the oncoming glut of mediocrity. Who shall tell us The Good from The Bad? “We need gatekeepers, and they need to be paid!”
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The Internet has enabled us to build our social graph, and in turn, that social graph acts as an aggregate gatekeeper. The better that these systems for crowdsourcing the curation of content become, the more accurate the results will be.
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This social-graph-as-curation is still relatively new, even by Internet standards. However, with tools like Buzz and Digg 4 (which allows you to see the aggregate ratings for content based on your social graph, and not the whole wide world) this technique is catching up to human publishers fast. For those areas where we don’t have strong social ties, we can count on reputation systems to help us “rate the raters”. These systems allow strangers to rate each other’s content, giving users some idea of who to trust, without having to know them personally. Yelp has a fairly mature reputation system, where locations are rated by users, but the users are rated, in turn, by each other.
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Can you imagine if Apple had to approve your videos for posting on Youtube, where every minute, 24 hours of footage are uploaded? There’s no way humans could keep up! The traditional forms of curation and gatekeeping simply can not scale to meet the increase in production and transmission that the Internet allows. Crowdsourcing is the only curatorial/editorial mechanism that can scale to match the increased ability to produce that the Internet has given us.